Thoughts on Freebies

Today I was at a Microsoft product launch in San Francisco. I now have some idea of what SQL Server 2008 has to offer (a lot it seems) and some expensive software; Windows Server 2008, SQL Server 2008 — latest release candidate (kind of like an ARC), and Windows Vista SP1. All free.

Why give away very, very expensive software? (SQL Server is typically $10-19,000, depending on how you license it. Can be cheaper, but not a wise choice in the Enterprise.) Well, because the kind of people who go to such events are typically the very people who will show their comrades in geekdom the cool stuff they can do. And they will tell their friends they have Vista. Probably a very good investment. It will lead to more sales down the road.

So, writers do have giveaways. But do they do enough, and do they (we) give away the right stuff? I have all these ARCs. Should I be giving them away to readers or reviewers?

All righty, I’m tired because I had to go to SFO and back today. But, then, I was right down the street from the Marriot where RWA will be, and I can tell you, it’s going to be totally awesome there. I remember in NYC, downtown Manhattan was SHUT DOWN over the weekend. DEAD. This will not be the case in San Francisco. That city is hopping with fun stuff to do within easy walking distance.

I managed to get Xia back to 69K even thought I deleted a lot tonight.

off to bed.

Who wants an ARC and what are you willing to do for one? Email me. Or leave a comment.


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