Why I Might Not Want You on My Newsletter List

Like just about every author on the planet, I have a newsletter. If you aren’t on my newsletter list, DO NOT SIGN UP until you read this.

I only send out a newsletter when I have actual news. A new book out. New stories to read. A desperate need for help. My newsletter subscribers were a wonderful resource when I was in need of ideas for a book title. In 2010 I think I sent out one newsletter. Like every other author, I believe my newsletter list is sacred. My subscribers are MINE and I love you all and will protect you.

While I agree authors should have a newsletter, I have to disagree with the idea that more is necessarily better and that anything to get a subscriber is A Good Thing. I no longer believe in sponsoring contests that require a newsletter sign up. And I really don’t think authors should add the email of every person ever to email them. Nowadays I think that last one would run you afoul of the CANN-SPAM act anyway.

Every now and then some author goes nuts and adds every email they have to their newsletter list. Don’t do that. I’ve blacklisted each and every author who’s done this to me. Because it’s a stinky, spammy thing to do. I hate you for it.

I don’t want you on my newsletter list if you’re only there because you think you might win something. And that’s the case even though from time to time I have subscriber-only contests. I don’t think I’ve done that in, gee, ages and ages. Because it’s not efficient.

I want my subscribers to be actual fans of my work. If that means my list is smaller, so be it.

I want my subscribers to be the people who are actually highly likely to buy my books the VERY MINUTE they come out, and who actually DO want my fairly infrequent news.

It’s OK to be someone who just wants news about what I’m up to. (Book bloggers, booksellers and librarians, I love you!!!)

Bad Things Happen

People who sign up only because they think they might win something often do so under multiple email addresses. Please don’t be the person who sent me a really dreadful, mean and nasty email complaining about multiple copies of my newsletter when you signed up under multiple email addresses. DOH. Of course you got a newsletter at each email. That’s how these things work. Obviously, you didn’t really want my news, and I am sorry. I did block your email addresses, by the way. Trust me, that wasn’t fun for either of us.

If you want to win something, I suggest you follow my blog, twitter and facebook. Those are the places where I do contest-y stuff. And fairly often because it’s fun.

Unsubscribes Make me Happy

I’m glad when people unsubscribe. They aren’t the people I want on my list. They’ve moved on. I’m okay with that.

So, please don’t subscribe to my newsletter because you think you’ll win something. That’s pretty unlikely actually. Subscribe because you love my books and/or want news.


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8 Responses to “Why I Might Not Want You on My Newsletter List”

  1. […] This post was mentioned on Twitter by Carolyn Jewel, sillystoryideas. sillystoryideas said: Why I Might Not Want You on My Newsletter List: List just about every author on the planet, I have a newsletter…. http://bit.ly/fPc4WK […]

  2. Emily Ryan-Davis says:

    No unsubscribes here. I think I might have kissed the screen of my Nook Color yesterday when I checked email to find “Future Tense”. I…also might have taken a lunch break right that second to go devour the story. So I for one thank you for the most recent newsletter!

  3. Oh, YAY!! I’m glad you downloaded it.

  4. Natascha says:

    I love your newsletter 🙂

  5. Well, thank you!

    And boy, I sound like the curmudgeon I try not to be.

  6. BJ says:

    When I saw this on my goodreads update I was like “OMG is she dumping me already?, I swear I didn’t go anywhere near her wheaties this morning…Did I?….LOL”
    I have to totally agree with you!!!! I get tired of all the newsletter sign ups for prizes…I just rather Stalk you for your AMAZING stories…..much more fun….I think I’ve read The King’s Dragon three or four times now. Still Loving it BTW!!!

    • Thanks! Plus, sorry to startle you. Lately, I’ve been eating Wheatabix for breakfast. Still not talking with a British accent. Please feel free to stalk me for stories you love! And I’m thrilled you’ve enjoyed The King’s Dragon. Yay!

  7. Emily Ryan-Davis says:

    I, er, downloaded and then printed it so I could have a hard copy to sandwich between the paperbacks on my keeper shelf. I think I’m veering into lame fangirl territory.