Posts Tagged ‘marketing’

What to Do?

Saturday, December 30th, 2017

So…Long story short, I have more books to give away (Lord Ruin) and am looking for opinions about which way to go.

First a little set up so you understand my situation. Amazon has this feature called Giveaways where someone can give away an item and people signup for the giveaway in the hopes of being one of the randomly selected winners. They allow eBook giveaways.

Giveaway Sort of Gone Wrong?

I finally decided to try an Amazon Giveaway. Because I just released Surrender to Ruin, I chose book 1 in the series (Lord Ruin) as the book to give away. I chose to give away 50 copies — the cost to me was $250. That represents the cost of 50 books at $4.99, within a few cents.

As I was setting up the giveaway, the Amazon page glitched. I have no idea if it was my internet, which is not the greatest and has been particularly sucky of late, or Amazon or what. All I know is that my giveaway set up page vanished. I refreshed and there was still nothing. So I started over and succeeded. At no time did Amazon say anything like “You already have a giveaway for this item. Do you really want two?”

Anyway, there was my giveaway. I put out the word and then a little later I checked my giveaway page and there were TWO giveaways. One had entries (the second one that I had told people about) and the other had none. So I cancelled the one with no entries.

Then I asked asked Amazon for a refund for the giveaway I cancelled because it was a duplicate that was the result of whatever happened when I was setting up the first giveaway. Unfortunately for me, eBook giveaways are not refundable. Thinking about this, it makes a certain sense for Amazon to have this. (For reasons having to do with eBook sales numbers, and ranking, I imagine.)

Let me add that I am pleased with the Giveaway that I did not cancel. There were over 300 entries within just a day or two, and now that the Giveaway has ended, all but two of the books were claimed. Meaning, there are 48 presumably new readers who now have a copy of Lord Ruin free to them. Yay! Fingers crossed that they go on to read Books 2 and 3!

The Dilemma

You see my dilemma. I have been charged for 2 giveaways and one of them is in a cancelled state with no entries and no books given away. My options are limited. I’m not going to go down the rabbit hole of insisting that the first giveaway be backed out because worst case scenario, that does something horrible to the rank of Lord Ruin. There is no good time for a book to vanish from Amazon product pages. (I have a terrible, depressing story about what happens when a book’s rank disappears.)

My choices are this:

  1. Un-cancel the giveaway and run a second one.
  2. Ask for giveaway codes that I can personally give to readers.

Do I do another Amazon giveaway or ask for the codes and do some other promotion so that 52 people can get a code for a free copy of Lord Ruin? (52, because two of the books in the Giveaway I ran have not been claimed and I can get codes for them, too.) But I may let those sit because it’s only been 2 weeks since the end of the Giveaway and people may not have seen the email . . .

As a reader, do you have any preference? Another giveaway or something where I have codes to provide?

Because, quite literally, if I do not giveaway those books through another Giveaway or via codes, that’s $250 spent for nothing.

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This N That

Wednesday, June 13th, 2007

Galley Cat on one of my favorite authors Chinua Achebe. Things Fall Apart was my intro into African literature. Mind opening.

Interesting blog post about imprints from a publisher who always has interesting insights into the business.

Even more interesting blog post about imprints. I TOTALLY agree with this. Readers just don’t care about imprints. File this under the publishers should be doing market research…

Physicists blog about Being in Love. Read it. You’ll be surprised.

Saving myself 15 years of bad luck. Maybe. I was cough cough mumble on mySpace cough working hard when I came across this, which unlike most horoscopes, seems to describe me exactly. Please read the foregoing and following, with no sense of being serious at all, okay?

TAURUS: The Freak in bed

Aggressive. Freak in bed. Rare to find! Loves being in long relationships Likes to give a good fight for what they want. Extremely outgoing. Sexy as …u no!….. Loves to help people in times of need. Outstanding kisser. Very funny. Awesome personality. Stubborn. Sexual as ……… Most caring person you will ever meet! One of a kind. Not one to fuck with. Are the most sexiest people on earth! 15 years of bad luck if you do not repost.

In writing news, Magellan’s Witch is going okay I think. I got to chapter 10 this time before I had to massively rewrite and that only took a day. Last night I got through a lot.

And now, I really do have to go work hard.

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Catching up and falling behind

Sunday, June 10th, 2007

I’m at Starbucks right now (alas,the local coffee shop closed its doors) having just finished doing work for the day job. I have to hang out for a bit to make sure every thing’s OK. It’s been a crazy week. I attended my son’s 6th grade graduation on Thursday — he won a President’s Award for Outstanding Academic Excellence (the Secretary of Education may need some remedial lessons there, but whatever). And a school Outstanding Citizenship Award. Both were unexpected and of course I was proud as anything. Friday was the graduation party for him and my nephew.

All week I’ve been trying to get organized for my son’s birthday party for his buddies, yesterday. Today is my nephew’s birthday party, so I’m hoping I get out of here in time. Oh my gosh. So, this week I did not get as much done as I wanted to. I went to my local RWA chapter meeting Saturday morning because they had a bookseller’s panel and I wanted to know that kinds of things a writer can reasonably and effectively do (besides writing a good book). Most trinkets are a waste of time and money. And even for the few that were clever or cute, I didn’t hear anyone say that made them buy more books. Things that work;

  • Bookmarks. Put the release date on them. Sign them.
  • Coming in to sign stock (see below)
  • Sending ARCs – at least 2 mos in advance of release
  • Mail a copy of your newsletter to chains – Borders stores don’t have internet access. Only limited email
  • Make your own shelf talkers. The width of a book, about two inches long below the fold — too long and it hangs too low. Include title, author, blurb.
  • If you have a pseudonym, let booksellers know.

Regarding signing stock, it’s not true that signed books don’t get stripped for return. Sorry, that’s a myth. It might keep your book around a little longer, but it doesn’t prevent returns. However, signed books always sell before unsigned ones.

I got home from the chapter meeting and worked frantically to get in some edits on Magellan’s Witch before it was time to get over to Scandia and the party location. Made it by the skin of my teeth. I was able to get some work done. Not much, but some. Home from the party frazzled and tired by 7:30.

At 8:30 I went to bed with my MS and fell asleep. I woke up at 9:00 (the binder was poking me) and decided it was better to just turn off the light and sleep. OK.

Anyhoo — As mentioned before, I ran into trouble at chapter 7 on the last read through and had to stop reading to fix that. I ended up adding two new chapters. Next week it has to go out to some other readers. I’ve just realized that RWA is early this year and my agent will be there and, naturally, unable to read MW for me so, well, whatever. Right now, I just need to keep working on it. I hope to get past chapter 7 this time, but now I’m thinking it’s just boring. Sigh.

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